Privacy Notice

Pandora Privacy Policy

1. What is the purpose of the Privacy Policy?

PANDORA (PANDORA, we or us) uses information from our interactions with you and other customers and from certain third parties, to help us achieve our goal of providing the highest quality products and services.

PANDORA respects the privacy rights of its online visitors and members of the Pandora Club and eStore and recognizes the importance of protecting the information collected about them. For this reason, we have established procedures to ensure that your personal information is handled in a responsible manner. This Privacy Policy provides you with information on what kind of information we collect, the purposes for which we collect and use the information, how it is handled, with whom it may be shared, and what choices you have regarding our use of your information.

By visiting PANDORA websites, including, you accept the content of this Privacy Policy together with PANDORA’s Terms and Conditions, Cookie Policy, and any other documents referred to in this Privacy Policy. This Privacy Policy sets out the basis on how we will process any information we collect from you or that you provide us with. Please carefully read the following to understand our views and practices regarding your information and how we will treat it.

Certain parts of this Privacy Policy apply specifically to the collection and processing of your personal data in relation to your use of web sites and services (e.g. Pandora Club and Pandora eStore), which requires you to register with PANDORA in order to use these web sites and services.

If you have any privacy questions or concerns, or if you have any enquires regarding the personal information you have given us, you may contact PANDORA at any time. For details on how to contact us, please see “Contact Information”.

2. Who is in charge of the protection of your information?

PANDORA A/S and PANDORA Jewellery UK (PANDORA, we or us) determine the purposes and means of the processing of your data.

3. What personal data is collected?

All our activities are based on stringent ethical principles and legal requirements, and we are committed to protect the privacy of all visitors to our websites and users of our (mobile) applications. For this reason, the way in which we collect store information is dependent on how our website and related services are used

3.1 Data collected through your interaction with us

Various technologies may be used on our websites and our (mobile) applications in order to improve them, make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. Examples of such technologies are cookies, flash cookies and web analytics.

3.1.1 Click-stream data

When you visit one of our websites, data is sent from your browser to our server. This data makes it possible to optimise our services and improve your experience on our websites and apps. The data is automatically collected and stored by us or by third parties on our behalf.

We may collect information about your computer for system administration and to report aggregate information for internal marketing analysis purposes. This is statistical data about our users' browsing actions and patterns.
In particular, this data may include the following:

  • • the visitor’s IP address,
  • • the date and time of the visit,
  • • the referral URL (the site from which the visitor has been referred),
  • • the pages visited on our website,
  • • Information about the browser used (browser type and version, operating system, etc.).

3.1.2 Cookies

We use cookies on our website. Please read our Cookie Policy to find out more about our use of cookies and the privacy policies of the parties from which we use web analysis tools or of which we have integrated plug-ins on our websites.

3.2 Data provided by you

Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:

  • • personal data that identifies you as an individual, namely, your contact information, including your first and last name, billing or delivery address, date of birth, telephone number, fax number, email address, credit and debit card information. If you provide any personal data of another person, please make sure that you have the right to share that information with us,
  • • information provided at the time of registering to become a member of a PANDORA website or service (e.g. PANDORA Club),
  • • information provided when you create a Wish List or your own design,
  • • information you provide when you enter a competition or promotion sponsored by PANDORA Group or PANDORA A/S,
  • • information you provide to us via third parties such as Facebook,
  • • if you have created an online profile, the preferences and interests stored in this profile (please see below for further information concerning the profiles),
  • • if you contact us, we may keep a record of that correspondence,
  • • if you contact us to report a problem with our site or for technical or customer support, we may keep a record of that correspondence or conversation.
  • • If we choose to participate in in any alternative dispute resolution (ADR) procedure accessible through the ODR Platform , we may disclose PI to the European Commission, as operator of the ODR Platform, and to any ADR provider appointed to deal with the dispute.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them. All of this data is characterised by the fact that you have provided this information yourself. We use this information for the purposes described in this Privacy Policy. You can always have your personal data corrected or object to further processing (please see subsection 6).

4. How is the collected data used?

We may use information held about you in the following ways:

  • • to ensure that content from our site is presented in the most effective manner for you and for your computer,
  • • for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery, to fulfil your requests, such as responding to a question regarding our products, to help you locate a store near you, fulfil your order, process your payment card, and/or to provide you with customer service. We may use your data to assess your creditworthiness, for which we may use third parties,
  • • to verify your identity and to respond to any query you may raise with us, and to process your request and provide you with the best service possible,
  • • to carry out our obligations arising from any contracts entered into between you and us,
  • • to allow you to participate in interactive features of our service, when you choose to do so,
  • • to notify you about changes to our services, changes to our terms, conditions, and policies and/or other administrative information,
  • • to provide you with the benefits and services as a member of PANDORA web sites or services (e.g. PANDORA Club),
  • • to administer and maintain our records,
  • • to manage your membership of PANDORA web sites or services (e.g. PANDORA Club),
  • • to allow you to participate in interactive features of our site when you choose to do so,
  • • to store any Wish List you may create and to allow you to share your Wish List with others,
  • • to design your own jewellery and to save those designs,
  • • allow you to send emails to others through our "send to a friend" type functionality,
  • • allow you to participate in sweepstakes, contests and similar promotions and to administer such activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your PI,
  • • customise content for you on our websites and provide you with customized offers,
  • • prevent or detect any misuse or fraud,
  • • With your explicit consent, we may contact you via the contact details provided by you (e.g. by regular mail, email, SMS, telephone or any other electronic means) for marketing, advertising and opinion research purposes. For example, this includes information related to PANDORA products, e-commerce activities, special offers, and promotions as well as information on local store openings, local store activities. In order to be able to contact you with information which is of special interest for you, your overall interaction with PANDORA (such as, but not limited to, your shopping behaviour in e-shops, in PANDORA physical stores, your use of loyalty programmes, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with and use of mobile applications), will be combined analysed and used. We may use your personal data for marketing, advertising and opinion research purposes. In section 6 you will find information on your rights, e.g. on how to withdraw your consent or correct your personal details
The period of use of the personal data supplied by you will not be longer than we deem necessary but may be unlimited.

6. Your rights

If you provide us with personal data via our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) application. We provide various options, depending on the exact circumstances, in order to help you retain control over your data. These options may include displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.
You have the right to ask us not to process your personal data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes, or if we intend to disclose your information to any third party for such purposes. You can choose not to give your consent to such processing by not checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at [email protected] or at the postal address set out at the end of this Privacy Policy.
Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

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